ROACH INFESTATION ON INSTAGRAM
GODREJ LAL HIT
OVERVIEW:
People love sharing food pictures on Instagram and add all the food related hashtags along with them. Cockroaches also share this love for food in real life. However, they spread food poisoning in return.
Godrej Lal HIT raised awareness about this cockroach infestation menace during the Diwali Festive Season.
by staging a roach infestation on Instagram. A few menacing roach profiles were created on Instagram to track all the food related hashtags. This was followed by liking and commenting on these food pictures.
Instagrammers reacting to these notifications visited the roach profiles to see Lal HIT’s message:
Don’t let cockroaches ruin your Diwali Preparation in real life. Spray Lal HIT during your festive kitchen cleaning. Have a safe Diwali.
